Wednesday is Thor's day?

Apparently so. Today is the release day of Thor: Asgard's Avenger, an Official Handbook of the Marvel Universe devoted to Thor and his world; more about it here. Also out today is the collected edition of The Official Marvel Index to Thor, which is exactly what it says on the tin; more about it here.

Gee, you'd think somebody had a major motion picture on its way to theatres...