1957: Comic books want to be novels.
1964: Comic books want to be motion pictures.
1997: Comic books want to be home videos.
2003: Comic books still want to be motion pictures.
2004: Comic books want to be television programs.
2007: Comic books want to be television programs.
2008: Comic books still want to be television programs.
Some of this (admitted) rimshot came about from comic book creators packaging their content with the language of other media in the hopes of enticing fans of such media to sample their wares. However, it betrays a lack of confidence in the media of comic books themselves; comic books were an inferior media form in the 1930s and spent decades building up the cache needed to be accepted as a legitimate art (infamously, the Library of Congress once refused to catalog comic books; today, they house 100,000+ samples). However, the inferiority complex still needs to be lived down; expect to see more examples like the above as the industry's therapy continues.